Taking customer partnership to the next level using digital experiences.

We all know that many companies face huge resource constraints when it comes to running physical events across multiple countries or even regions within their country.

We typically see our customers as potential solution references to endorse the use of our technologies, but they have much more to offer.

As business professionals, they can share their visions, transformation paths, and change management challenges they faced in implementing our solutions. In my view, this is much more relevant than talking about a specific product.

My Marketing team on this occasion was a customer-focused team, which partnered with them several times to be speakers in the first half of 2020, such as Natura, iFood, CBMM, Votorantim, Colbun, Grupo Éxito, Banco Galícia, Banco Ripley, FEMSA, Banco Davivienda, LALA, Grupo Posadas, RCD Hotels, Grupo Salinas, ICA Fluor, PEMEX, Grupo México, Diavaz, Centria.

These customers were presenting their views and experiences about our focus solutions.

Now, we all may already know this, but an idea came to my mind due to the current tourism crisis that many businesses have faced.

What if, instead of customers being our promoters, we could help them promote their products and showcase their pride and benefits to a highly qualified audience? After all, we have thousands of customers and members in our ecosystem.

We can have standard cooking classes, mixology classes or other online experiences provided by third parties, but what if our customers could do the same by showcasing their products?

That’s exactly what we did. We created some experiences in partnership with our other clients, in addition to the ones mentioned above. This has already paid off.

References

Conclusion

· Focus on Personalized Experiences and Customer Engagement : The events described demonstrate how a company, in partnership with its customers, has created exclusive and personalized experiences, such as wine tasting sessions, cooking classes and panel discussions, to strengthen customer relationships and promote the use of its solutions.

· Promoting Networking and Knowledge Sharing : In addition to promoting their products and solutions, events also provide customers with the opportunity to share not only their own digital transformation stories, experiences and insights on implementing solutions, but also to talk about their products to a qualified audience. This creates a network for collaborative learning and brand strengthening.

Multichannel and Inclusive Approach : Adopting an integrated strategy by offering both in-person and virtual events reaches a broad and diverse audience, including customers from different industries and regions. Distinct initiatives can highlight leadership

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