Online vs Offline, 10 revealing facts about this battle.

The Digital Age Doesn't Wait: How Your Business Can Benefit from an Online Presence in 2025 and Beyond.

There are still companies that do not understand the power of the web and, therefore, fail to invest in the countless opportunities it offers. However, as digital grows, an online presence has become essential for any business.

In 2024, digital presence is no longer an option, but a strategic necessity to reach millions of consumers and generate real results. Here are some updated data that show why your business needs to be online now.

1. Brazil now has over 150 million internet users

According to the most recent data, around 150 million Brazilians are connected to the internet (2023 data).

The web is a valuable channel for your company to connect directly with its customers in an increasingly digital market. Creating digital marketing strategies focused on this audience is crucial to reaching new customers and increasing your brand’s visibility.

2. More than 130 million people on social media

Social media continues to be one of the most powerful forms of communication in Brazil. Today, more than 130 million Brazilians are active on social networks such as Facebook, Instagram, LinkedIn and TikTok.

Companies need to create personalized content and interact with their customers in an authentic way on these platforms. A presence on these networks is an essential way to increase awareness and engagement with your brand.

3. Online videos continue to dominate content consumption

Videos remain one of the most effective forms of engagement. Studies from 2023 show that 85% of internet users watch videos online regularly, and the consumption of video content increases sales conversion.

Your company can create its own “corporate TV” to share products, tutorials or customer testimonials, generating greater engagement and value for your audience.

4. Companies that invest online generate more value, even without e-commerce

Although e-commerce has grown exponentially, brands such as Ambev, Nestlé and Unilever continue to invest heavily in digital strategies, even without having direct sales over the web.

This is because 84% of consumers say they research products online before making a purchase, even if they do not do so directly through e-commerce platforms.

5. The digital experience is increasingly multifaceted

With the rise of multiple screens, more than 70% of consumers now shop and search for content while watching TV or on mobile devices.

This means your strategy needs to be more integrated and focused on multichannel experiences, leading consumers to interact with your brand through different touchpoints.

6. Digital interaction with brands has become essential

Social media and digital interaction have completely changed the relationship between consumers and brands. Two-way communication is now the norm, and over 80% of consumers expect fast, personalized responses.

Having a social media engagement strategy and interacting with customers in real time has become a priority to build trust and loyalty in your customer base.

7. E-commerce growth continues, with a 25% jump in 2023

E-commerce in Brazil grew 25% in 2023, reaching revenues of over R$160 billion.

With the rise in mobile device usage and the quest for convenience, it is crucial for businesses to not only have an online presence, but also adapt their sales and marketing strategies to take advantage of this continued growth.

8. Content marketing remains the key to success

Studies show that websites that offer shareable content receive 5x more traffic than those that don't.

Having a blog or creating relevant content with social media links and sharing buttons is an essential strategy. 70% of consumers prefer to learn about a brand through content rather than traditional ads.

9. Blogs continue to be powerful, with more than 85 million monthly hits in Brazil

Producing relevant and consistent content on blogs and digital platforms is more important than ever. Data from 2023 indicates that blogs in Brazil receive more than 85 million monthly hits, which demonstrates the importance of being found through well-optimized content.

10. Customer attention is harder to gain

Today, more than 70% of consumers say they trust recommendations from friends and family to make purchasing decisions rather than paid advertising.

This is a reflection of the phenomenon called "banner blindness", where people ignore online ads. Investing in inbound marketing and authentic, recommended experiences is the key to capturing and maintaining consumers' attention.

Conclusion: The Web is Indispensable for the Future of Business

Ignoring the potential of web and digital strategies in 2024 could mean missing out on valuable opportunities to grow and engage with your customers.

Investing in online content, multichannel strategies, and direct relationships with consumers through social media is no longer an option, it is a necessity to remain competitive.

By focusing on creating valuable experiences for your customers, investing in digital channels, and understanding your audience's buying journey, your business will be positioned to thrive in the future.

Digitalization is not a passing trend, it is the new reality of business. If you are not investing in this area yet, now is the time to start.

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