Online Marketing for All Sizes

For many professionals, online marketing is still a real dark tunnel full of ghosts. In fact, there are many technical details to consider when defining or improving your marketing strategy.

MARKETINGESTRATÉGIA

Marcelo Fernandes

6/6/20231 min read

For many professionals, online marketing is still a real dark tunnel full of ghosts. In fact, there are many technical details to consider when defining or improving your marketing strategy.

However, website content is the key pillar of Inbound Marketing. There is a natural tendency to think that producing online video content is expensive, but in fact it has great flexibility and adaptability to various budgets.

The most important thing is to include on your website the possibility of having a blog or “landing pages” that have content with online video relevant to the audience for which the focus is defined.

Personalization is an important marketing tool in this process. The chart below shows the key factors for website personalization according to a survey of marketing professionals, which can certainly be applied to any business.

In Inbound Marketing, formatting content and material for your audience is key to achieving relevance and authority in search engines. This, without neglecting the interest of your audience.

Producing content for websites requires careful analysis of the messages you want to send. However, opening the doors for customers to participate in this conversation is the core of sharing your expertise in a given business sector.

In the new concept of Inbound Marketing, the return on your investment is linked to how you “educate” your customer.

After all, your content is your differentiator .