Experiences that matter! A week of innovation with customers

Experiences that matter! A week of innovation with customers

One of the most powerful tools companies can use is travel to visit their headquarters or executive experience centers, known as EBCs.

Within the agenda of events like this, it is possible to combine innovative content from a company's solutions with customer acculturation experiences, visits to universities and other development centers.

With a well-developed and integrated agenda, it is possible to build deeper relationships and solidify a company's image related to the message it wants to convey, for example the innovation of its portfolio.

On this trip we had the participation of clients such as Pepsico MX, Aceros Estrella, TSTT, Massy Group, Concretos Cruz Azul, Intercement, Intursa, X-Carret, Evertec, Caribbean Airlines. These companies were represented by their CPOs, CFOs, Supply Chain Executives.

See the impact on customers in their own words:

“I am writing to say that the week in Walldorf/Heidelberg was extremely enriching and I feel extremely grateful to have been able to be a part of it.”

“An incredible insight into the world of procurement and the role of SAP, using technology, in defining the future of this area!”

“It was an incredible opportunity to be present at Total Spend Management Innovation Week with a strong team of Latin American CPOs and teams from SAP Latin America and Germany, to discuss trends, purpose and the future of procurement in a major scenario of digital transformation in business. The agenda was extremely well designed to give us an insight into the importance of Procurement for creating value within businesses, and to inspire us to lead the evolution of this area within our companies.”

Experience & Content:

The agenda was planned to present an overview of our solutions, but more than that, to provide different experiences and perspectives to support customers in developing their vision on procurement and supply chain.

• General message about Intelligent Enterprise and Intelligent Spend Management.

• Focus on SAP Ariba and SAP Fieldglass.

• The future of Procurement, collaboration in the Supply Chain, evolution of technology, Services, Risks and after-sales support.

• Tour of the SAP Experience Center, with live demonstrations of our technologies.

• Visit to SAP AppHaus, where customers were able to experience the perspectives of Design Thinking and user understanding.

• University of Mannheim (the best in Germany in Administration), where we discussed trends in Risk Management.

• Presentation of the Sustainability Study.

• Cultural visit to Heidelberg Castle.

Several teams were involved in this initiative including Marketing, Sales, EBC, AppHaus, agency to deliver this experience.

Conclusion:

Expand Immersive Experiences to More Customers : Given the positive impact of visits to locations such as Experience Centers and Universities, companies can expand these experiences to a larger number of customers with in-person events designed to solidify a company’s positioning. This would help increase customer engagement and education regarding their solutions, as well as generate a greater understanding of how these tools can be applied in their companies.

Deepen Executive Collaboration and Networking : Further strengthening networking and idea exchange opportunities among senior executives, such as CPOs and CFOs, can generate new opportunities for collaboration and co-creation of solutions. Considering organizing more global or regional events focused on specific topics that are important to your business can build a stronger network of customers and influencers.

· Better align strategic initiatives with market expectations : Through close contact with customer groups, it is possible to verify which topics are most relevant to customers and further deepen discussions as a follow-up to initiatives of this type.

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