Digital Marketing, only by Osmose

One of the most common answers when asked, “Does your company invest in the web?” has been, “Not yet and we’re just starting to think about it now.”

When we talk about large companies, part of multinationals, the scenario is quite different. In these, the transfer of culture and successful cases from other countries is stronger and causes the local professionals to experience a “digital osmosis” movement.

This osmosis, or almost forced transfer of knowledge, is a result of the need to innovate and find new ways to generate business opportunities. This requires professionals to use tools and actions on the web, which usually have lower costs than offline communication.

Many medium and large companies in Brazil have not yet realized that a large part of their audience is online and that they can use digital marketing to attract the attention of their customers and generate more business opportunities.

“The most important thing to note is that a website is a communication channel, which if well-worked can transmit a brand’s information to its target audience directly.”

Marketing guru Philip Kotler, in the interview in the video below, attests to the idea that with the web it is possible to develop a series of actions, with reasonable cost-benefit, since it is a more democratic means of communication.

Specialized agencies can offer services that will help increase the exposure of a given company, using the web as a communication platform.

These services and techniques will help generate an audience for a given website and help this brand become known to its target audience.

Marketing Thinking

– Analyze your company’s marketing investments and see what really works. You’ll see that you can apply part of this investment to digital actions and build an asset on the web.

– Note that the game is changing and more and more people are searching for information on the web using search engines. This requires a new philosophy of investment in marketing.

– All digital actions are measurable, so it is possible to graphically analyze the success of the projects carried out.

– If your company hasn’t yet thought of a strategy, it is failing to communicate with millions of internet users.

– Your website is a medium to transmit your messages and you just need to promote it correctly to make your brand known to your target audience.

By using these techniques, your company will capture the user's attention and build a long-lasting relationship with its customers.

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